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Content quality guidelines

Last Updated: Aug 4, 2025

Our mission is to maintain a high standard of trust, safety, and user satisfaction for everyone using our platform and consuming the content that you publish. 

In addition to our Privacy Policy and Terms of Service, the following guidelines are provided to help you understand what we allow, and disallow, on our platform. We may update these guidelines from time to time, with or without notice.

Please be aware that any violations may result in:

  • Rejection of individual pieces of content
  • Strike warnings
  • Account suspension or termination

Our content review process uses a mix of manual verification and automated AI systems trained to detect and flag disallowed content.

Prohibited Categories

The following content categories are not allowed and will be rejected:

  • Adult / Sexual Content: Including pornography, nudity, erotica, suggestive imagery.
  • Controlled Substances: Including drugs, psychoactives, steroids, nootropics, vaping, supplements.
  • Deceptive Content: Including fake news, deepfakes, misleading messages, plagiarized content.
  • Hate, Violence & Discrimination: Content promoting hate, violence, racism, discrimination, ethnic targeting, or offensive stereotypes.
  • Illegal or Fraudulent Activities
  • Malware or Harmful Software: Including adware, spyware, viruses, browser hijackers.
  • Weapons & Extremist Content: Including promotion of firearms, explosive devices, or radical ideologies.
  • Alcohol
  • Tobacco / Nicotine / Vaping Products
  • Health & Beauty: Including medical claims, miracle cures.
  • Medical & Dental Services / Procedures
  • Financial Services / Investments: Including scams, payday loans, get-rich-quick schemes, pyramid schemes. Also includes crypto, forex, or binary options unless licensed and with risk disclaimers.
  • Gambling
  • Dating & Personals
  • Political Advertising
  • Fundraising: Personal fundraising is not permitted. Fundraising for businesses and causes may be permitted with full transparency.
  • Content Targeting Children: Any content explicitly aimed at individuals under the age of 18.

Landing Page Requirements

If your content links to a landing page, it must adhere to these principles:

  • User Experience: Avoid forced redirects, overlays that can’t be dismissed, excessive ads.
  • Disclosure: Clearly state “Advertisement” or “Sponsored” where required by law. Affiliate relationships must be disclosed.
  • Regulatory Content: Health or financial pages must include legal disclaimers (e.g., “not investment advice”).
  • Privacy & Contact Info: Every page must link to a privacy policy and a valid contact method. Local legal requirements (e.g., Impressum in Germany) must be followed.
  • Third-party Content: Any external content or ads must comply with the same guidelines.
  • Privacy Laws: Adherence to GDPR, CCPA, and IAB frameworks. Honor Do Not Track (DNT) preferences and opt-outs.
  • Data Security: Secure handling of personal data and cookies.

Creative Standards

  • Content must be factually accurate.
  • Clearly distinguish editorial from advertising content.
  • No misleading or clickbait language (e.g., “You won’t believe…”).
  • No exaggerated or unnecessary punctuation, capitalization, emojis, ASCII art.
  • No sexual, shocking, or misleading visuals.
  • No unauthorized trademarks, logos, or publisher impersonation.
  • No fake testimonials.

We’re Here to Help

For any questions relating to acceptable content and other guidelines, please contact us.