Privacy policy
Last Updated: July 23, 2025
1. Introduction
TyleIQ, operated by Up To Code Technologies LLC, (“we,” “us,” “our”) is committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains how we collect, use, process, and safeguard your information when you interact with us.
This policy applies to:
- Publishers (“Clients”): Businesses and individuals who create an account and use our content publishing and analytics services (the “Service”).
- Website Visitors: Individuals who visit our website (the “Site”).
- End-Users: Individuals who see or interact with content delivered by our Service on third-party websites and applications within the network (the “Network”).
By using our Service or visiting our Site, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We collect different types of information depending on your relationship with us.
a) Information Clients Provide to Us:
- Account Information: When you register as a Client, we collect your name, email address, country, company name, marketing preferences, and password.
- Payment Information: To process payments, we collect billing details, such as credit card information or bank account details. This information is securely handled by our third-party payment processors and is not stored or retained on our servers.
- Communications: If you contact us directly for support or inquiries, we will collect your name, email address, and the contents of your messages.
b) Information We Collect Automatically:
- From our Site Visitors and Clients: We automatically collect information about your device and usage of our Site and Service, including your IP address, browser type, operating system, pages viewed, and dates/times of access. We use cookies and similar technologies for this purpose.
- From End-Users Viewing Content: When our Service delivers content to a website or application, we automatically collect information for reporting and analytics purposes. This may include:
- Device and Browser Information: IP address, device type (e.g., mobile, desktop), operating system, browser type and version, and browser language settings.
- Ad Interaction Data: Information about the content that was served, such as which content was shown, the date and time it was shown, the number of times it was shown, and if a user clicked on it.
- Location Information: General location data inferred from your IP address (e.g., country, city).
Important Note for End-Users: We do not collect personally identifiable information (PII) such as your name, email address, or physical address through our content-serving process.
3. How We Use Your Information and Our Lawful Basis for Processing
We use your information for the following purposes, relying on specific legal bases for processing as required by laws like the GDPR:
| Purpose of Use | Information Type | Lawful Basis (GDPR) |
| To provide and maintain our Service for Clients | Account, Payment | Contractual Necessity |
| To process payments and manage Client accounts | Account, Payment | Contractual Necessity |
| To communicate with Clients (support, updates) | Account, Communications | Legitimate Interest |
| To deliver relevant ads to End-Users | Automatic (End-User) | Legitimate Interest / Consent |
| For analytics, reporting, and Service improvement | All types | Legitimate Interest |
| To prevent fraud and ensure security | All types | Legitimate Interest |
| To market our Service to potential Clients | Automatic (Visitors) | Legitimate Interest / Consent |
| To comply with legal obligations | All types | Legal Obligation |
Where we rely on Consent, such as for certain tracking technologies or marketing communications, we will obtain it before processing your data. Where we rely on Legitimate Interest, we have balanced our interests against your fundamental rights and freedoms.
4. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to operate our Site and deliver our Service. Cookies are small text files placed on your device. We use them to:
- Operate our Site and allow Clients to log in.
- Analyze Site and Service performance.
- Recognize interactions with the content served by us.
You can control cookies through your browser settings. For more information, please visit the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA). European users may visit Your Online Choices.
5. How We Share Your Information
We do not sell our Clients’ personal information. We may share information under the following circumstances:
- Service Providers: We may share information with third-party vendors who perform services on our behalf, such as cloud hosting, payment processing, and analytics services. These providers are contractually obligated to protect your data.
- Publishers in our Network: We may share aggregate or non-personally identifiable information with the website and application owners in our Network for reporting purposes.
- Legal Compliance and Protection: We may disclose information if required to do so by law, or in the good faith belief that such action is necessary to comply with a legal obligation, protect our rights or property, or protect the safety of our users or the public.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
6. International Data Transfers
Your information may be stored and processed in any country where we engage service providers, primarily in the United States. These countries may have data protection rules that are different from those of your country.
7. Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal data:
a) For All Users:
- Right to Opt-Out: You have the right to opt-out of our marketing communications at any time by clicking the “unsubscribe” link in our emails. You can also opt-out of interest-based marketing as described in Section 4.
b) Specific Rights for Residents of the EEA, UK, and Switzerland (under GDPR):
- The Right to Access: You have the right to request copies of your personal data.
- The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The Right to Erasure (“Right to be Forgotten”): You have the right to request that we erase your personal data, under certain conditions.
- The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions, particularly where we rely on legitimate interest.
- The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
c) Specific Rights for Residents of California (under CCPA/CPRA):
- The Right to Know: You have the right to know what personal information we have collected about you, including the categories of information, the sources, the purpose for collecting it, and the categories of third parties with whom we share it.
- The Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
- The Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the “sale” or “sharing” of your personal information. For the purposes of our Service, this may include sharing data for marketing purposes.
- The Right to Correct: You have the right to request the correction of inaccurate personal information.
- Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
How to Exercise Your Rights: To exercise any of these rights, please contact us. We will respond to your request in accordance with applicable law. We may need to verify your identity before processing your request.
8. Data Security
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please remember that no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.
9. Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Anonymized and aggregated data may be kept indefinitely for analytics purposes.
10. Children’s Privacy
Our Service and Site are not directed to individuals under the age of 18. We do not knowingly collect personally identifiable information from children under 18. If we become aware that we have collected Personal Data from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top. For material changes, we may also notify our Clients via email.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us online or by postal mail:
Up To Code Technologies, LLC.
Mailing address:
105 West 86th St #134
New York, NY 10024.